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ELEMENTS OF GRAPHIC DESIGN
Graphic design can use image-based designs involving photos, illustrations, logos and symbols, type-based designs, or a combination of both techniques. These designs can include various combinations of the following elements.
Straight, curved, wavy, thick, thin – when it comes to lines, the possibilities are limitless. Lines allow designers to divide a space or separate content in a layout. They can also be used to guide the eyes of the viewer, or make other elements follow a strategic path for added findability, to get the viewer easily from point A to point B.
This offers you a variety of ways to fill spaces creatively, to support text and other forms of content, and to balance a design. Shapes can be created out of nothing, using white space to give a design structure and clarity.
The absence of color, is an important element of any visual design. With a solid understanding of color theory, designers can amazingly influence a design and a brand, seamlessly integrating color boldly or with brilliant subtlety.
Type can transform a message from mere text to a work of art. Different fonts, combined with customized alignments, spacing, size, and color, can add power to the point you are communicating to the world.
Even a smooth and glossy advertisement can seem tangible with texture. It gives a sense of a tactile surface through its visual appearance and adds a sense of depth, enhanced by the selection of appropriate paper and material.