Visual Concept For Presenting Your Brand
A brand book maintains consistent delivery of the brand identity and should be shared with the company and with partners.
Therefore, by referencing the book, creatives can eliminate questions from other departments, such as, which logo to use on a light or dark background. Providing guidelines to departments outside of the creative wing give non-creatives something to reference and influences consistency throughout the company.
A corporate branding book is a complete identity solution that you use to present yourself to your potential clients. Feature a style that is recognizable in each corporate identity graphic design element. Corporate identity consists of 3 main elements and several secondary ones, the first being logo, business card and memorandum.
- Bridges the gap between business strategy and design.
- A complete identity solution.
- Maintains consistency.
- Establishes credibility.
- Increases efficiency.