The main feature of Brochure design is to present a company clearly and offer a detailed description of its activities, products, plans, and objectives, as well as, information about new products or company history.
Company information is more elaborate in a brochure than in a leaflet. It is common to use thicker coated paper (glossy) so the overall design will leave a stronger impression on the observer.
Brochures contain a detailed description of a product, your business, or a short history of your company, etc. There are two common types of brochure design’s folds Z-fold, and bi-fold. A Z-fold is used when a lot of information is presented. Only one panel at a time is displayed, and this presentation helps with keeping the reader from being bombarded with too much information. A basic bifold layout is appropriate for brochures with less information or larger images.
Give your customers a chance to get to know you and recognize what you do. Your brand is not what you present them, but what they feel when they flip the pages of a brochure you have designed.