S.E.O ? How does it Work?

Want to know what is SEO and how it works? We’ve made this simple SEO guide for you.

One of the biggest questions that we get from our clients here at LYFE marketing is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.

But it doesn’t have to be that way. Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.

Below, we’ll provide an answer to the million-dollar question – what is SEO and how it works? We’ll also cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape.

If you’re here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.

Title Tag

The title tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.

Meta Description

The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.

Sub-headings

Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.

Internal Links

Building internal links or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.

Image Name and ALT Tags

If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

Trust

Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority.

Links

One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their own content.

Social Media

Another important off-page SEO factor is social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others.

SEO definition and goal

A professional web design is not all it takes for a website to get lots of traffic what is important, however, is for your website to show up among the top results in the SERP (search engine results page) when a search for a keyword. This is exactly what optimization is about: attracting targeted visitors from the search engine to browse your website and, eventually, purchase your services and products.

Contact our team today to get a free consultation and get your site higher in the ranks than ever before.

Consulting

You can consult with our team of SEO experts who make a detailed assessment of your website’s current condition and make a long-term strategy for optimization and promotion.

Keyword research

We research in detail the keywords you want your site to rank for in the SERP.

Competition analysis

We do competition analysis and research, and put special emphasis on planning and starting the promotion campaigns.

On-page optimization

On-page optimization refers to arranging and implementing Schema.org micro-formats, code validation, improving headlines, meta-elements, performance optimization, and page loading speed.

Content marketing

We write and submit quality content for/into your website, relevant to your niche and page visitors, or start a blog and determine categories and subcategories which depend on the target group.

Off-page optimization

As a part of off-page optimization, we draw a strategy, start promotions, create and manage social media network pages for your company, as well as start link building campaigns on websites and blogs within your niche.

Localization

We submit your website to Google Maps, create a page on Google My Business, and connect them with your website.