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SEO – Search engine optimization???
Want to know what is SEO and how it works? We’ve made this simple SEO Service guide for you.
One of the biggest questions that we get from our clients here at LYFE marketing is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.
But it doesn’t have to be that way. Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.
Below, we’ll provide an answer to the million-dollar question – what is SEO and how it works? We’ll also cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape.
If you’re here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.
The title tag on each page tells the search engine optimization what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.
The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.
Building internal links or hyperlinks to other content on your site can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.