If you want to get more traffic and sales to your eCommerce website, then on-page SEO is a critical first step.
There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of eCommerce entrepreneurs.
Today, we’d like to give you a basic understanding of on-site search engine optimization for eCommerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success.
Let’s dive in.
What is Ecommerce SEO?
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.
Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.
However, you don’t want to forget about static, non-product-oriented pages on your site, such as the following:
- About page
- F.A.Q. page
- Blog articles
- Help center answers
- Contact page
Create a list of keywords for those pages as well as related keywords. Tools like Ubersuggest make it easy to search for one long-tail keyword and find semantic keywords that go well with it.