Keep the design simple
Simplicity is key in a mobile-first design. When users handle their mobile devices, they are using their fingers as opposed to a precise cursor, so it should not include too many trendy desktop features such as pop-ups. It is also important that everything is easily reachable, as the website should accommodate people using their phone with only one hand.
Do You Know the speed of your mobile site? You definitely should!
If your site is slow users are much more likely to bounce when using mobile devices in comparison to desktops. This means that the performance of your mobile website is key. The connection speed should be quick and the links should work well to give the user a pleasant and easy experience, which will, in turn, reduce the bounce rate.
Keep it Light and Fun
As mentioned above, users on mobile devices are more likely to leave your website due to distractions. Therefore it is even more crucial that you use images that are attention-grabbing, bright, and memorable.
Conversions will increase if clients find your contact information is clear and concise. You want your customers to be able to contact you easily, not fumbling around on all pages, looking for a phone number that is clickable on mobile. Another good way to do this is to include a live chat on your website, which works especially well on a mobile browser.