1. The Builder is Free
WordPress is free software. It means you are free to download, install, use, and modify it to match your needs. You can use it to create any kind of website.
While the Builder software itself is free, you need a domain name and web hosting to install it.
A domain name is the address of your website on the internet. This is what your users type in their browser’s address bar to access your website (for example, wpbeginner.com).
If you want someone experienced to set up your Builder, then our talented staff members are happy to help you get started.
Web hosting is your website’s house where all your website files are stored.
2. WordPress is Easy to Customize with Themes and Plugins
A large portion of people using Builder are neither web designers nor programmers. As a matter of fact, most folks start using Builder without any prior knowledge of designing websites.
For non-tech savvy folks, The Builder is the perfect solution because there are thousands of free website templates (themes) that you can choose from. There is a perfect WordPress theme for just about every kind of website (whether it’s a blog, business site, or an online store).
Theme Builder is easy to customize because a lot of them come with their own options panel allowing you to change colors, upload logo, change the background, create beautiful sliders, and truly customize it to your needs without writing any code at all.
You can also add custom functionality to your WordPress site by using plugins. The Builder plugins are like apps for your website that you can use to add advanced features like analytics, contact forms, membership area, and more.
Just like themes, there are thousands of free and premium plugins available for you to use.
3. WordPress is SEO Friendly
WordPress is written using standard compliance high-quality code and produces semantic markup. In non-geek terms, this makes Google and other search engines love Builder.
This is why the Builder tend to rank higher than others in search engines.
Builder is very SEO friendly out of the box. You can also use WordPress SEO plugins to further optimize your website.
4. WordPress is Easy To Manage
WordPress comes with a built-in updates management system. This allows you to update your plugins and themes from within your Builder admin dashboard.
WordPress also notifies you when there is a new version of Builder available, so you can update your site by simply clicking a button.
To protect your data from any accident or hacking, you can easily use a Builder backup plugin to automatically create backups and store them safely on a remote location.
You can also manage your Builder site on the go with WordPress mobile apps.
5. WordPress is Safe and Secure
The Builder is developed with security in mind, and it is considered to be a very safe and secure platform to run a website. However, just like the real world, the internet can be an uncertain place.
There are intruders out there who want to get their hands on as many sites as they could. To protect your WordPress site, there are a few simple things that we can do to make it even more secure.